Phase 8 – Monetization & Partner Engine
Ziele: Finanzielle Nachhaltigkeit erreichen, Partnernetzwerk professionalisieren, Economic Moat ausbauen.
Key Workstreams
- Supporter Guild 2.0: Benefits erweitern (VIP Events, Custom Cosmetics, Early Access zu Servers).
- Sponsoring/Partner Ops Desk: CRM, Media Kit 2.0, Reporting Templates für Partner.
- Annual Event / Charity Cup planen → Sponsor Aktivierung, Pressearbeit.
- Finance Automation: Einnahmen-/Ausgaben-Dashboards, Steuer/Accounting Setup.
- Taschengeld Funnel Pilot: Pocket Battles Club 2.0 + Taschengeld Wallet + Lifecycle Automation aufbauen (siehe Taschengeld Funnel).
Economic Focus
- Ziel: 100 % der laufenden Kosten gedeckt, 20 % Puffer für Reinvestments.
- Partner Revenue Streams (Hardware, Host, Keys) diversifizieren, Multi-Jahresdeals anstreben.
Check / KPIs
- Monatsumsatz ≥ Ausgaben, Liquiditätsreserve ≥3 Monate.
- Mind. 2 aktive Sponsoren + 1 Medien/Creator-Deal mit fixem Retainer.
- Annual Event Sponsoring >5k € Wert, Media Coverage gesichert.
Milestones & Owners
| Deliverable | Owner |
|---|---|
| Supporter Guild 2.0 (Benefits + Automation) | Supporter Lead |
| Sponsoring Ops Desk (CRM + Reporting Templates) | Partner Scout |
| Annual Event / Charity Cup Plan (Format, Sponsor, PR) | Event Producer + Growth Captain |
| Finance Automation (Dashboards, Accounting Setup) | Finance Lead |
| Taschengeld Funnel Pilot (Pocket Battles Club + Wallet) | Growth Captain + Monetization PM |
| Cash-Kobold Bot + Lifecycle Journeys | CRM Specialist + Tech Lead |
| Creator-Siegel & Schoolyard Cards Rollout | Creator Liaison + Community Ops Lead |
| Monthly Revenue ≥ Monthly Costs | Executive Council |
Notes
- Hypothetisches Konzept Taschengeld Funnel für jüngere Zielgruppen nur intern diskutieren.
- Jede Partner-Interaktion im CRM loggen, Reportings standardisieren.
- Charity Cup = Marketing + Monetization Highlight; Use Templates for event docs.