Phase 7 – Growth Marketing & Community Sprints
Ziele: Skalieren auf 250–300 aktive Member, Content-Pipeline beschleunigen, Creator Alliance aktivieren.
Key Workstreams
- Growth Experiments: Paid Ads, Referral Programme, Cross-Server Collabs (jeweils Hypothese → Messung → Learnings).
- Weekly Content Cadence (2 Clips, 1 Recap, 1 Educational Post) → HubSpot/Notion Board trackt Status.
- Community Squads (Focus Games) mit Guardian Leads und Ladder-Systemen.
- Economic Scenario Planning: Was-passiert-wenn (Node03, neues Game, Event Series).
Economic Focus
- Sponsoring Pipeline closen: Ziel 1 fixierter Partnervertrag + 1 Media Deal.
- Merchandise/VIP Shop Soft Launch, Payment Workflows testen.
Check / KPIs
- 250 aktive Member, 5+ aktive Squads, Ladder-Teilnahmen ≥60 Spieler.
- Content Reach 100k/Monat, Discord Join Conversion ≥45 %.
- 1 Partnervertrag unterschrieben, Merch/VIP >500 €/Monat.
Milestones & Owners
| Deliverable | Owner |
|---|---|
| Growth Experiment Backlog (≥6 Experimente) | Growth Captain |
| Weekly Content Cadence etabliert (Board live) | Content Captain |
| Community Squads + Ladder System Setup | Community Captain + Guardian Leads |
| Economic Scenario Plan (node03, new games) | Executive Council + Finance Lead |
| Partner Outreach (2 deals) | Partner Scout |
| Merch/VIP Shop Soft Launch | Supporter Lead |
Notes
- Dokumentiere jedes Experiment (Hypothese, Budget, KPI, Ergebnis) → Growth Log.
- Ladder Stats = Input für Community Ziele & Sponsor Pitches.