Phase 5 – Public Launch & Event Momentum
Ziele: Offizieller Launch, 150 aktive Member, laufender Event-Kalender mit Marketing-Unterstützung.
Key Workstreams
- Launch Event (Stream + Forum/Discord Watch Party) → Creator Alliance einbinden.
- Paid/Owned Media Kampagnen (Discord Ads, Reddit, Micro-Influencer).
- Website Relaunch mit Social Proof, Live KPIs, Partner CTA.
- Node02 Provisioning vorbereiten (bei Auslastung >75 %).
Economic Focus
- Sponsoring Deck finalisieren, 5–8 warme Leads ansprechen.
- Supporter Guild Angebot veröffentlichen (3 Tiers, Benefits, Automationen).
Check / KPIs
- 150 aktive Member, mind. 3 Events/Monat (≥25 Teilnehmer).
- 2 Sponsoring Leads im Pitch-Status, >1.000€ monatliche Supporter-Einnahmen in Aussicht.
- Website Conversion (Visitor → Discord) ≥40 %.
Milestones & Owners
| Deliverable | Owner |
|---|---|
| Public Launch Event (Stream + Watch Parties) | Event Producer + Growth Captain |
| Marketing Campaign Bundle (Discord Ads, Reddit, Influencer) | Content Captain |
| Website Relaunch mit Live KPIs & Partner CTA | Web Lead |
| Node02 Procurement & Readiness Checklist | Ops Captain |
| Supporter Guild Tier Launch (3 Tiers) | Supporter Lead |
| Sponsorship Outreach (8 Leads) | Partner Scout |
Notes
- Track Launch KPIs im Data Studio Dashboard + Screenshot in Meeting Notes.
- Evaluiere Node02 Implementation nach Launch load KPIs (discord growth, server load).