IRL Pop-up Plan

Mini-Events / Meetups zur Community-Bindung und Sponsor-Aktivierung. Dient als Brücke zwischen digitaler Community und physischen Erlebnissen.

Ziele

• Loyalty steigern, VIP/Supporter belohnen, Creator <> Member zusammenbringen.
• Sponsoren greifbare Aktivierung bieten (Brand Booths, Hardware Demos).
• Medienpräsenz aufbauen (lokale Presse, Streams).
• Phase Gate: Phase 6 Stabilize Automate (Pilot) → Skalierung in Phase 9 Expansion.

Konzeptbausteine

1. Formattypen
   • Coffee Meetups (20–30 Member) – Fokus auf Feedback, Networking.
   • Pop-up LAN / Viewing Party (50–100 Personen) – Turniere, Showmatches.
   • Creator Showcase (Hybrid) – Live-Podcast, Workshops, Merch Drop.
2. Programmpunkte
   • Welcome + Manifest Reminder (Heritage Story, 00_Meta/Manifest).
   • Panels/Workshops (Guardian Lead + Creator).
   • Taschengeld Funnel Demo / Supporter Perks (opt-in).
   • Partner Booths (Hardware, ISP, Merch).

Ops & Logistics

• Location: Coworking Space / eSports Bar / Pop-up Store.
• Budget: 3–5k € pro Event (Location, Technik, Catering, Travel).
• Team Roles:
  • Event Producer (Owner)
  • Server Pilot (Tech Setup, streaming)
  • Community Host (Onsite host)
  • Creator Liaison (talent wrangling)
• Timeline:
  • T-8 Wochen: Location sichern, Sponsoren pitch.
  • T-6 Wochen: Ticketing (Eventbrite/Discord), Promo Plan.
  • T-2 Wochen: Final production run-through, volunteer briefings.
  • T-0: Execution + Social Coverage.
  • T+1 Woche: Recap, KPI review, lessons to Manifest.

KPIs

• Attendance Rate ≥ 80 % (Tickets zu actual).
• ≥2 Sponsoren aktiv am Event.
• Content Output: 3 Clips, 1 Recap Article.
• Feedback Score (NPS) ≥ 60.

Risks & Mitigation

• Kostenüberschreitung: Budget-Trackers + Sponsor-Shoring.
• No-Show: Waitlist + deposit-based tickets.
• Compliance: Haftung, Versicherungen, Foto-Consent Form.
• Health/Safety: Risk Assessment, Onsite Ops Captain.

Next Steps

• Event-Template IRL-Version (Logistik, Budget) erstellen.
• Location-Shortlist pro Region (Berlin, Wien, Zürich).
• Sponsor Pitch Deck (IRL Aktivierung) – Partners Team.
• MVP Meetup (20 Personen) als Pilot (Phase 6).

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