Creator Labs Playbook – Hypothese

Programm für Creator-Booster, Workshops und Co-Creation. Ziel: Sponsoring-Pipeline beschleunigen, Content-Schleifen stärken und Nachwuchs-Creator fördern.

Zielsetzung

• Phase Gate: Phase 7 Growth Sprint (Pilot) → Skalierung in Phase 8 Monetization.
• KPI Targets: 4 Creator-Kollabs/Quartal, +2 aktive Sponsoren, Social Reach +25 %.
• Owners: Creator Liaison (Lead), Partner Scout, Growth Captain.

Programmdesign

1. Recruitment Funnel
   • Bewerbungen via Landingpage + Discord Channel #creator-labs.
   • Kriterien: Reichweite (min. 5k Follower), Community Fit, Content-Stil passend zu Zielgruppe.
   • Intake-Board (Trello/Notion) mit Scorecard (Reach, Engagement, Professionalism).
2. Bootcamp Weeks (4 Wochen)
   • Woche 1: Onboarding, Brand Guidelines (Domains und Branding).
   • Woche 2: Content Lab – Templates, Motion Graphics, Co-Streaming Sessions.
   • Woche 3: Sponsorship 101 – Media Kit, CTA, Taschengeld Funnel Storyline.
   • Woche 4: Launch Sprint – Creator veröffentlicht min. 2 Inhalte, 1 Event-Host-Rolle.
3. Perks & Support
   • Dedicated Producer/Editor Slot.
   • Mini-Grant (z. B. 250 € Equipment) gegen Content Commitment.
   • Creator-only Feedback Forum + Access zu Growth Analytics.

Monetarisierung & Sponsoring

• Partner Packages: „Creator Labs Presented by X“ mit gebrandeten Assets.
• Rev Share: Sponsoring Deals → 10–20 % Kickback an Creator, Rest in Community Fund.
• Shop Integration: Limited Merch Drops mit Creator Branding (siehe Playbook Backlog).

Ops & Tooling

• Notion/Trello Board für Pipeline und Tasking.
• Content Storage (Google Drive/Lumen5) mit Template Packs.
• Weekly sync via Discord Stage + recorded sessions.
• Reporting: Data Studio Dashboard (Views, CTA, Sponsoring leads) → Growth Council.

Risks & Mitigation

• Brand Misalignment: Strenges Screening + Code of Conduct.
• Burnout/Dropout: Mini-stipends + mental-health check-ins.
• Sponsor Conflicts: Verträge mit Approval Clause; Growth Captain final approval.

Next Steps

• Intake Landing + Discord Channel aufsetzen.
• Template Pack + Workshopscripte ausarbeiten.
• Partner Pitch Deck updaten (Creator Labs Paket).
• Kickoff Batch #1 mit maximal 5 Creatorn.

↩ Home · Verlinkt mit 05_Phasenplan/Playbook Backlog · Input für Phase 7 Growth Sprint